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The Beard Struggle


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Hafþór Björnsson

THE SCENT YOU'VE BEEN WAITING FOR IS HERE...

POWER HAS A SCENT.
WE NAMED IT THE MOUNTAIN.

He crushed skulls in Game of Thrones. He owns the world's heaviest deadlift. Now Hafþór "Thor" Björnsson commands the one scent strong enough to carry his name.

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NEW JULY DROP

THE MOUNTAIN BUNDLE

The Mountain Bundle is the full daily routine in the Mountain scent by Hafthor Bjornsson: Day Liquid Tonic, Night Liquid Elixir, Warrior's Beard Balm, Radiance Beard Wash and Conditioner. Reviewers waited a year for this scent to come out and call it the best in the range, fresh and clean rather than heavy.

  • Wash and condition without stripping. Clean beard, calm skin, no itch.
  • Oiled day and night. Light Day Tonic in the morning, richer Night Elixir after the evening shower.
  • Hold that moves. Warrior's Balm sets the shape with a medium hold and no grease.
  • The Mountain scent on every bottle. Mountain air, light and fresh. One reviewer: it does not shout across the room, it walks in quietly and leaves with the compliment.

How to use it. Wash and condition in the shower, towel dry, three or four drops of Day Tonic, then balm. Night Elixir before bed.

Who it is for. A man who wants the Mountain scent and the whole routine in one box. Add the Mountain cologne to carry it past the beard. Leaping Bunny certified, paraben-free, 90-day guarantee.

CA$132.97CA$177.00

OR 4 INTEREST-FREE INSTALLMENTS OF CA$26.59 WITH

KlarnaorSezzle
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🛡️ 90 days money back guarantee 🛡️

As Featured In

GQbeauty insiderthe new york timeshaute livingthe manualmens's health

PURE POWER IN EVERY DROP.

FOR MEN WHO LET THEIR SCENT SPEAK FIRST

Top Notes

Top Notes

Lemon. Bergamot. Pink Pepper.

Sharp. Clean. Hits fast.

Middle Notes

Middle Notes

Honey. Vanilla. Tobacco.

Warm. Addictive. Dark edge.

Base Notes

Base Notes

Amber. Ambergris. Vetiver. Patchouli.

Heavy. Grounded. Impossible to ignore.

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Concentrated Cologne - Mountain. The Beard Struggle
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YOU'VE GOT THE SCENT NOW MAKE IT LAST

ADD THE MATCHING COLOGNE. 30% OFF WITH YOUR BUNDLE

The Mountain cologne, the signature scent worn by Hafthor Björnsson, in a 15 mL alcohol-free roller bottle. Rugged woods, crisp alpine air and a deep smoky base. The review that sums it up: "smells like a man, as my wife described it".

  • Up to 24 hours on skin. Reviewers say it outlasts the other TBS scents on them.
  • Strong but not overpowering. The dry-down is what people compliment.
  • A compliment magnet, strangers included.
  • Part of the Mountain Line with the Day Tonic and balm.

One roll per side of the neck and per wrist. Start with less. 15 mL Warrior-Glass roller bottle.

CA$69.97CA$93.00

OR 4 INTEREST-FREE INSTALLMENTS OF CA$13.99 WITH

KlarnaorSezzle
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🛡️ 90 days money back guarantee 🛡️

BUILT FOR FULL BEARD DOMINATION

EVERYTHING YOU NEED. NOTHING YOU DON'T.

DAY OIL

Hydrates. Softens. Sharpens your scent all day. Feels clean. Smells lethal.

BEARD WASH

Strips dirt, not moisture. Smells like power, not drugstore soap.

BEARD BALM

Shape, control, and hold without stiffness. Look like you meant it. All day.

NIGHT OIL

Rebuilds overnight. Deep conditions while you sleep. Wake up with beard armor. Use it wet or dry, no rules.

BEARD CONDITIONER

Strengthens the foundation. Tames the wild. Less frizz. More structure. Viking-approved.

limited supply available

the mountain unboxed

Products loved by thousands

50,000+ Loyal vikings

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❞
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Highly Recommended

I've used your products now for the last 3 years and it just keeps getting better and better. Keep up the great work 100% would recommend
author

Kyle Gr

star verified

Verified customer

❞
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New Lease of Life

TBS has given me a new lease of life! It’s given me everything! ... The service is amazing and the products are honestly the best in the world!
author

Mr J.

star verified

Verified customer

❞
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Minimizes Itchiness

It helps minimize itchiness, prevents beard dandruff, and leaves your beard healthier and more confident-looking.
author

Big A

star verified

Verified customer

❞
StarStarStarStarStar

Improved Beard Routine

I got a the alfhiem's forest scent and love the scent. My beard care routine has drastically improved with this kit and my beard looks as good as ever.
author

Mr L

star verified

Verified customer

❞
StarStarStarStarStar

Amazing Scent

The scent is Amazing! I've gotten so many compliments. The quality of what the product provides. Like it says it does it top notch! I already feel transformed and on another level with my beard!
author

Cody H

star verified

Verified customer

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StarStarStarStarStar

Long-lasting Scent

This entire line is amazing. I've used a ton of different oils, balms, etc and the scene always wear off throughout the day. Not these. I constantly get whiffs of my beard all day long and the scent stays strong.
author

Chris B

star verified

Verified customer

❞
StarStarStarStarStar

TBS always delivers

This is a top quality product from a company that exceeds all expectations. There’s a reason this company is so highly respected and recognized as a leader in the beard care industry.
author

Edward G

star verified

Verified customer

FREQUENTLY ASKED QUESTIONS

The Mountain is an exclusive TBS scent co-created with Hafthor Bjornsson. Inspired by his strength and Viking legacy, this bold, masculine scent features notes of Lemon, Tobacco, Amber, and Vetiver. It's powerful, long-lasting, and built to dominate — just like Hafthor himself. Only available at The Beard Struggle.

VIP Launch: July 17th

Public Launch: July 24th

This is a time-limited and quantity-limited campaign — when it's gone, it's gone

Up to 30% OFF the full Hero Bundle

Exclusive tiered freebies based on your spend level:

  • $75+: Mountain Keychain + Sticker Pack
  • $125+: Mountain Socks
  • $175+: Mountain Hoodie

Buy both bundles (Full Hero + Cologne) to unlock all three freebie tiers and maximum savings

This campaign is strictly limited. We will only produce what we sell during the campaign period — once stock is gone, it's gone for good. Don't wait.

Because this isn't just another grooming bundle. The Mountain line represents something bigger:

  • Collaboration with a legend: Hafthor Bjornsson, The Mountain, 6x World's Strongest Man
  • Exclusive scent: You won't find the Mountain scent anywhere else
  • Limited availability: Once it's gone, we're not restocking — this is a one-time campaign
  • Massive value: Up to 30% OFF + exclusive freebies
No, campaign pricing is already heavily discounted and cannot be combined with other discount codes.
Orders will ship according to normal shipping timelines. However, since this is a limited campaign and demand is high, please allow for extra processing time during the first few days.
No, this is a one-time campaign only.
This is a limited-edition, one-time campaign. We have no plans to bring it back — so if you want it, grab it now or regret it later.